Communications Strategy

Successful businesses are underpinned by solid, well executed strategies. It’s a no brainer, right? We believe great communication is no different. Successful communication should always start with great strategy. Developing a well-planned, integrated and cost effective strategy is integral to achieving your business and communication objectives.

We approach every project with a fresh perspective, working with you to identify your objectives, key audiences and stakeholder groups and recommend the most appropriate communication strategy and channels to use.

See below how we helped the Institute of Chartered Accountants Australia merge with its New Zealand counterpart to become Chartered Accountants Australia and New Zealand.

Case study: Delivering a successful trans-Tasman merger

brief

Chartered Accountants of Australia and New Zealand appointed GSG Counsel to lead stakeholder engagement for the merger between the two professional bodies.

strategy

Embedded within the merger team for 18 months as Stakeholder Director, GSG Counsel coordinated the development of positioning, voting and roadshow strategies to communicate benefits of the merger to members.

results

The merger proceeded with a 78% ‘Yes’ vote by Australian members. It was the first successful cross-border merger of its type and scale.

Selected media coverage of the merger:

The Australian Financial Review

Money Management

how can we help you?

Contact us by phone or submit an enquiry online.

GSG Counsel developed the concept for Salt & Shein to launch the first ever ‘Power 50 Report’ of Australia’s most influential corporate affairs executives. It was a great thought leadership exercise that’s reinforced our leadership credentials amongst clients and candidates.

Peter Salt
Founder & Director, Salt & Shein

GSG Counsel provided valuable communications and media advice and hands-on support during a challenging period in our company’s development.

Glen Lewis
Managing Director, NuCoal Resources

Call us to discuss how we can help with your communications strategy or issue.