Successful businesses are underpinned by solid, well executed strategies. It’s a no brainer, right? We believe great communication is no different. Successful communication should always start with great strategy. Developing a well-planned, integrated and cost effective strategy is integral to achieving your business and communication objectives.
We approach every project with a fresh perspective, working with you to identify your objectives, key audiences and stakeholder groups and recommend the most appropriate communication strategy and channels to use.
Case study: Delivering a successful trans-Tasman merger
Chartered Accountants of Australia and New Zealand appointed GSG Counsel to lead stakeholder engagement for the merger between the two professional bodies.
Embedded within the merger team for 18 months as Stakeholder Director, GSG Counsel coordinated the development of positioning, voting and roadshow strategies to communicate benefits of the merger to members.