Content Creation

In today’s 24x7 media cycle, content that cuts through is king. Visual content is just as important as written content in the drive to generate attention in the market and engage your target audience.

We specialise in producing written and visual content for the digital age. Our forte is turning complex information into eye-catching and highly shareable visuals, including infographics, videos animations and images.

Thinking laterally and creatively about content is one of our key strengths. And we understand that the constant marketing of content in different forms through different media is how you secure engagement with your target audience.

Case study: Content boosts sales leads and recall

brief

Our client, a mid-tier IT company, was launching a new enterprise solution for SMEs, and enlisted our help to develop content to help drive sales and build its thought leadership credentials in a highly competitive category.

strategy

We researched and developed a comprehensive content strategy which included a campaign microsite, advertorials placed in key industry publications, video interviews, blog posts, emails, media releases, Slideshare content and a dedicated white paper.

results

At the end of the 3-month content campaign:

  • The client’s SME enterprise white paper was downloaded 575 times
  • There was a 38% increase in blog followers and a 350% increase in web traffic YOY
  • The video interviews were viewed 1100 times
  • The client identified over 400 new contacts and generated 230 solid business leads/sales opportunities
how can we help you?

Contact us by phone or submit an enquiry online.

GSG Counsel developed the concept for Salt & Shein to launch the first ever ‘Power 50 Report’ of Australia’s most influential corporate affairs executives. It was a great thought leadership exercise that’s reinforced our leadership credentials amongst clients and candidates.

Peter Salt
Founder & Director, Salt & Shein

GSG Counsel provided valuable communications and media advice and hands-on support during a challenging period in our company’s development.

Glen Lewis
Managing Director, NuCoal Resources

Do you need cut-through content?