When you communicate, are your employees really listening? Research conclusively proves that credible communication is vital in helping organisations share their corporate vision and engage with their employees.
Why? Because clear, concise and consistent communications not only educates employees, enabling them to appreciate the value of their organizations’ programs — they also keep employees focused and engaged.
How you deliver credible information about organisational changes can prevent your key people from jumping ship. An effective communication strategy has the power to boost employee engagement, build internal awareness, drive performance, retain talent, and even make your workforce more open to change.
The gap between company change and employee understanding can be wide. Let us help you build bridges. We can assist you with:
- Developing employee communications strategy, message development and a practical plan of action
- Employee feedback surveys
- Employee Roadshows
- Staff magazines and videos
- Staff Intranets
- Developing customised communications materials
- Creative services such as copywriting and graphic design
Case study: Communicating the case for change to members
With over 100,000 members, Engineers Australia (EA) is the peak professional body for the advancement of engineering in Australia. With thousands of senior volunteers around the country, EA wanted to improve the understanding of its transformation programme among this influential group of members.
GSG Counsel undertook extensive consultation with internal stakeholders, including the CEO, National President and Board members, to determine the issues, opportunities and potential roadblocks to a successful engagement programme.
EA adopted our recommendation to run a series of moderated panel discussions around the country featuring a mix of volunteers and senior engineers from business and academia. The aim was to start a national discussion about the need for change and how this would benefit members and Engineers Australia as the key advocate for the profession.
GSG Counsel coordinated the logistics for 11 forums held in hotels around the country. We sourced and briefed a professional MC, the panelists, and produced the content for the panel discussions. We scripted and produced an introductory video to kick start the discussions. We also coordinated feedback forms from the attendees.
GSG Counsel produced a detailed Post Roadshow Report containing extensive feedback from attendees, and recommendations for future communication with volunteers.
- 84% of volunteers stated they enjoyed the forums and were glad they attended
- 81% stated they felt the Q&A session for volunteers was very worthwhile
- 76% stated they supported Engineers Australia’s efforts to promote the profession.