In today’s competitive business environment, legal battles are not just fought in the courtroom. Winning hearts and minds outside the courtroom can be just as important. That’s why communication support during litigation cases can be crucial to a company’s success.
Through close collaboration with lawyers, GSG Counsel develops powerful litigation PR campaigns that complement legal strategies to deliver results for our clients.
We have provided strategic counsel and reputation management services to many clients facing legal challenges and media scrutiny. During crises or litigation nothing should be left to chance – especially your company’s reputation.
The case study below demonstrates how we have provided litigation support for one of our clients.
Case study: Strategic advice during major court case
The major sponsor of a high profile football club commenced legal action in the Supreme Court in a bid to end a $3 million sponsorship. The club accused the sponsor of breaching its contract.
GSG Counsel was engaged by the sponsor to provide strategic communications advice and media support during the legal proceedings. We developed a detailed Key Message document to defend the sponsor’s decision to launch legal action. We also conducted a media training session with a senior executive ahead their appearance at court.
The Supreme Court denied the club’s application to wind up the sponsor. Negative media coverage of the sponsor has also ended.