Thought Leadership Marketing

When brand differentiation is a challenge, thought leadership marketing puts distance between you and the competition. With competitors clamouring for share of voice, thought leadership marketing gives you a powerful presence across earned, owned and paid media.

If your business development and marketing teams need powerful material to generate leads and build your reputation, thought leadership marketing can provide that platform.

GSG Counsel combines research and analysis to unearth new insights and prepare credible evidence for your campaign, and creative delivery to communicate your ideas in the most compelling way.

We use a tried and tested process to create a genuine thought leadership position for our clients.

Case study: Australia’s most influential corporate affairs leaders


Recruiter Salt & Shein wanted to stand out from the crowd to position the firm as Australia’s foremost specialist recruiter for corporate affairs and PR professionals.



We researched and launched the ‘Power 50’, the first ever ‘who’s who’ of the 50 most influential PR practitioners in Australia. After conducting independent research to compile the list, we interviewed the senior executives who made ‘the cut’ to produce a very readable report and website. The launch of the report was supported by a PR campaign fronted by the founders of Salt & Shein.


Over 3000 copies of the report were downloaded from the Power 50 micro-site.

The launch of the report in 2014 was covered in mainstream and trade media, including The Australian, Financial Review, The Sydney Morning Herald, Mumbrella and AdNews.

The second edition was launched in 2015.

Media coverage of the report:



Australian Financial Review (subscribers only)

Business Insider

how can we help you?

Contact us by phone or submit an enquiry online.

GSG Counsel developed the concept for Salt & Shein to launch the first ever ‘Power 50 Report’ of Australia’s most influential corporate affairs executives. It was a great thought leadership exercise that’s reinforced our leadership credentials amongst clients and candidates.

Peter Salt
Founder & Director, Salt & Shein

GSG Counsel provided valuable communications and media advice and hands-on support during a challenging period in our company’s development.

Glen Lewis
Managing Director, NuCoal Resources

Need help with a thought leadership marketing project?